Fabletics Unique Showroom Model’s Success

Filed in Fashion

Fabletics is taking the world by storm. The athletic wear fashion company is now worth over $250 million dollars just a few short years after being founded.

 

Fabletics is under the umbrella of parent company TechStyle LLC. Co-owners Adam and Don knew Kate Hudson was the first and only choice to pair with to run Fabletics from day one. They launched Fabletics at a time when the market was already saturated with athletic wear companies. However, they realized something was missing and found that unique niche that helped Fabletics thrive.

Kate Hudson didn’t take on the role of working with fabletics just to serve as a spokeperson. She says that she would never work with a brand she doesn’t truly believe in and she has believed in Fabletics from day one. In fact, she is extremely hands on in the day to day workings of Fabletics and typically reviews sales numbers weekly and knows exactly which pieces are having the best success. She works closely with selecting new items and ensuring customers are truly thrilled with Fabletics.

Many companies had been around for 10+ years and were struggling to integrate a seamless digital experience into the storefront model that they had relied on for so many years. Similarly, there was an open gap to meet consumer needs for quality athletic wear that was fun and trendy and gave a variety of options, without being so overpriced it only worked for a solo demographic (people who can afford to spend $200 on yoga pants).

Fabletics was launched to be a digital first company and uses a fun “reverse showrooming” technique. This means that instead of investing funds into building a lot of storefronts, where today’s consumer comes to check out a product and a brand and then scours the internet for a less expensive price, they turned the online experience into the storeroom. At Fabletics, everything happens online. The company has just a handful of physical locations in very select locations throughout the United States. The online experience starts with a fun Lifestyle Quiz on their website. If you haven’t taken it yet, you can visit the website and answer a few short questions about your style and workout preferences and from there on, every experience with Fabletics will be tailored specifically to you. In this way, the reverse showroom technique has become a huge success model for Fabletics that many other companies are jumping on the bandwagon to achieve such growth.

The Dating App World Gets A New Spin From Whitney Wolfe

Filed in Businesswoman

Dating apps are changing all the time, and Whitney Wolfe wants to getting in on the action. She has created a very savvy app called Bumble, and this is allowing many women to connect with the men that they are actually interested in.

What Whitney Wolfe wanted to do was stop harassment on dating app sites. For a very long time women have had to deal with men that they may have not had any interest in. Men will often see some profiles and constantly badger some women that are online about dating. Whitney Wolfe wanted to be a catalyst for putting an end to this type of harassment so she created a feminist dating app called Bumble.

This would be the thing that gave her a lot accolades from women that were looking for an opportunity to expand their dating app options. Whitney Wolfe could have easily chose to go into the premium dating app world, but she made a decision to stay on the course of free dating apps. She had already created a successful dating app platform for a free dating app called Tinder with another male business partner.

When she decided to create Bumble Whitney Wolfe made her decision to do everything on her own. She did not need any outside influence or help from any male partners. For her new dating app Whitney Wolfe would incorporate a large female audience that would be able to bring dating app into play. Whitney Wolfe has been able to become a great app leader that is still under the age of 30. Wolfe has proven that women in the technology world can still do lots of great things. She is very confident in her skills as a technology app leader. Young singles appreciate her innovation in dating apps.