Fashion

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The Joys of Shopping On Location and Online And How Fabletics Uses Both

Filed in Fashion

The online world is still in its infancy. The internet does have its advantages in the fashion industry. However, a lot of it has to do with convenience. For people that are interested in buying clothes, one of the best things they can do is look at the online sites of the stores that are within their area. This can help them know what types of clothes are available for them to purchase. They can look on the catalog of the website and choose from the categories of clothing that they have available so that they will be able to see what the store has.

 

There are disadvantages to this. For one thing, a lot of clothing stores that have thousands of products list them in ways that could take forever for customers to look through. For instance, Amazon has tons of clothes that could take a long time to look through because of the pages people have to search. Also, a lot of the items are shown from an angle that doesn’t give the item justice as it depends on the shop that is displaying the item. Therefore, the customer does not know exactly what she is buying. Also, the online world removes the thrill of looking through items when trying to buy something.

 

Fortunately, there is a brand that does everything it can to take advantage of both the online and the offline shopping industries. This brand is Fabletics. Fabletics looks at what the customers are looking for. The team behind the brand is very responsible in making sure that it is showing a great representation of the product. It shows the model wearing the product so that the customer will have an idea on how it could look.

 

Fabletics also understands that some people like the thrill of possibly finding a nice exclusive item in the store as they go shopping. This is one of the reasons that they have started opening up physical locations through the country. There are still some customers who avoid shopping online for various reasons. Either way, everyone is able to benefit from Fabletics.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

Kate Hudson Sets a New Trend with Her Exclusive Activewear “Fabletics.”

Filed in Fashion

In the year 2013, the successful actress Kate Hudson, with her vision to help the womenfolk in staying fit and pursuing their dreams, co-founded the brand Fabletics. Fabletics is an online store, which brings in a wide collection of trendy active wear, which is not only a mere collection but also a movement for the fashionable athlete, Kate Hudson. Be it an intense workout session or a casual brisk walk, Fabletics is a perfect match for the fashionable youths across the globe who loves to move around freely. Each month, Hudson unleashes her intuitions and offers us her favorite outfits.

 

What Does Fablectics Sell?

 

Fabletics brings in a wide range of cute and comfortable outfits and trendy accessories like gym bags, socks, hair accessories, gloves, caps, arm warmers, etc. The workout sessions are no longer boring with these cool accessories from Fabletics.

 

How is Fabletics Dominating the Market?

 

Ever since its launch, Fabletics has been growing steadily and currently has become about 20% of the fashion in the e-commerce market. The activewear collection of Hudson has grown a $250 million business is just three years, beating even the leading fashion brands. The unique strategy, Fabletics has been using to attract potential customers is undoubtedly the concept of activewear movement. Hudson boasts in calling it the movement that helps the individuals in staying active and chases your passions. The subscription plan further contributes in adding a personalized touch, which many brands focus on these days.

 

The Membership Strategy of Fabletics:

 

Gone are those days, when performance defined a brand, quality, and price. Today brand recognition is backed by customer relationship, services, social media campaigns as well as exclusive designs which can arrest the attention of the influencers. These factors play an essential role to the modern customers, instead of the quality or the performance of a product. Thus, the membership strategy of Fabletics is specially designed to identify the group of potential buyers, their expectations and to offer them personalized services at relatively lesser rates. Besides, the brand uses online tools to understand the client expectations, to add new items in their collections as well as to stock the selective items, which will appeal the potential customers in the retail outlets.

 

Unleash The Power of The “Reverse Showrooming” Technique:

 

The activewear brand is planning to open up more retail outlets shortly, in order to boost up their sales. However, for them, retail stores are merely another vehicle of services, and they pay little heed to whether the customer is purchasing it from the store. Instead of the conventional brick and mortar store, Fabletics have reversed the model of the retail outlets focusing more on relationship building. By understanding and surveying the local markets, they get a better understanding of the customer expectations. Moreover, a major section of the subscribers who walk inside the store are most likely to make purchases, while the rest of the people who walk into the store are likely to be converted into members, and therein lays the key to the astounding success of the brand.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

What Fans Are Saying About Kate Hudson’s Fabletics

Filed in Fashion

It’s been nearly four years since film superstar Kate Hudson launched her subscription-based athleisure brand Fabletics, and in those four years, millions of subscribers have since come to love everything the brand has to offer.

 

From the superior quality of the clothes to the way in which the website uniquely selects outfits based on customers’ own personal tastes, we’ve compiled a list of what real Fabletics subscribers love about Kate Hudson’s athletic apparel brand.

 

  1. The VIP System

 

One of the most innovative aspects of the brand is the subscription-based approach to e-commerce retail that Kate Hudson implemented. Users can easily log on to the Fabletics website and sign up to become a VIP member by filling out a survey about their personal fashion tastes and workout habits. Based on the survey, Fabletics will pick out a complete athletic outfit for you and send it to your door for a fixed monthly price of $49.95 with free shipping.

 

Customers like Krazy Coupon Lady found themselves instantly hooked after discovering this convenient new way of buying new athletic apparel.

 

  1. The Value

 

Subscribers such as Teri Hutcheon from A Foodie Stays Fit note the incredible value that customers get when they become VIP members. The quality of clothing is incredibly high for the price and the clothes are built to last. The fabrics used can hold up to intense workout routines. Plus, the colors don’t fade after several washes.

 

  1. The Wide Range Of Sizes

 

Reviewers on Trust Pilot have praised Fabletics for offering clothes to women of all shapes and sizes. Other athletic apparel brands seem to cater mostly to more petite women, but Kate Hudson has stated many times that she wants her clothes to be available to women of any size.

 

  1. The Vast Selection

 

If you go to the Fabletics website, it can be easy to get lost in a sea of cute athletic apparel and accessories. The website boasts countless adorable sports bras and leggings that can be mixed and matched endlessly. The website even includes stylish jersey dresses made with heat-resistant fabrics, workout jackets that look stylish enough for a dinner date and bags with extra compartments for a woman on the go.

 

  1. Kate Hudson Herself

 

It’s unanimous: Kate Hudson has become an icon in the eyes of millions of women. By transforming seamlessly from Hollywood movie star to business mogul, she has inspired countless women of all ages to pursue their entrepreneurial dreams. Hudson’s millions of Instagram followers love her down-to-earth approach to staying in shape and can’t get enough of the products her brand has to offer.