It’s been nearly four years since film superstar Kate Hudson launched her subscription-based athleisure brand Fabletics, and in those four years, millions of subscribers have since come to love everything the brand has to offer.
From the superior quality of the clothes to the way in which the website uniquely selects outfits based on customers’ own personal tastes, we’ve compiled a list of what real Fabletics subscribers love about Kate Hudson’s athletic apparel brand.
- The VIP System
One of the most innovative aspects of the brand is the subscription-based approach to e-commerce retail that Kate Hudson implemented. Users can easily log on to the Fabletics website and sign up to become a VIP member by filling out a survey about their personal fashion tastes and workout habits. Based on the survey, Fabletics will pick out a complete athletic outfit for you and send it to your door for a fixed monthly price of $49.95 with free shipping.
Customers like Krazy Coupon Lady found themselves instantly hooked after discovering this convenient new way of buying new athletic apparel.
- The Value
Subscribers such as Teri Hutcheon from A Foodie Stays Fit note the incredible value that customers get when they become VIP members. The quality of clothing is incredibly high for the price and the clothes are built to last. The fabrics used can hold up to intense workout routines. Plus, the colors don’t fade after several washes.
- The Wide Range Of Sizes
Reviewers on Trust Pilot have praised Fabletics for offering clothes to women of all shapes and sizes. Other athletic apparel brands seem to cater mostly to more petite women, but Kate Hudson has stated many times that she wants her clothes to be available to women of any size.
- The Vast Selection
If you go to the Fabletics website, it can be easy to get lost in a sea of cute athletic apparel and accessories. The website boasts countless adorable sports bras and leggings that can be mixed and matched endlessly. The website even includes stylish jersey dresses made with heat-resistant fabrics, workout jackets that look stylish enough for a dinner date and bags with extra compartments for a woman on the go.
- Kate Hudson Herself
It’s unanimous: Kate Hudson has become an icon in the eyes of millions of women. By transforming seamlessly from Hollywood movie star to business mogul, she has inspired countless women of all ages to pursue their entrepreneurial dreams. Hudson’s millions of Instagram followers love her down-to-earth approach to staying in shape and can’t get enough of the products her brand has to offer.